Our mission is to make ambition sexy again.
Agende started with a question: why should the things that hold your whole life together be the least beautiful things you own?
For years, our founder Isobel Lorna has built a community around two things: ambition, and a love of the finer things in life. If you’ve followed her, you’ll know the handbag collection, the shopping vlogs, and the goal-setting and manifesting that sits alongside it all. Over time she noticed the one thing everyone in that community had in common. They wanted more from life, they were willing to work for it, and they wanted to enjoy beautiful things along the way.
Isobel carried a planner everywhere, and kept wishing it felt as considered as the rest of her life. But nothing out there did both. It was either practical or beautiful, never the two together.
Then it clicked. What do you get when you combine a luxury handbag with a planner? An agenda.
So she made it. A four-ring A5 agenda in real calfskin leather, in a range of considered colours to choose from, built to be as essential as your handbag, with room for your cards, your compact and your everyday essentials, and a system of paper inserts so you can build it around your life. Love a day view, a week at a glance, a place to manifest, or a method to plan your finances? There’s a pack for that, and you can swap them in and out as your life changes. Fully customisable, the Agende is made to suit every lifestyle.
Because in a world of AI, putting pen to paper is chic. And if you want to get something done, write it down.
Agende is for the those who refuse to choose between ambition and luxury. Who set the goal, do the work, and look good doing it. Carry it every day, and we hope it makes you feel as capable as you are.
Welcome.